The real estate agent’s task of taking a property from listing to sale (or let) is rife with time-wastage. Whether it’s showing people around properties that they clearly have no interest in, negotiating infuriating city traffic to reach one property after another for viewings, or any of the myriad niggling tasks in between, there is a chasm in efficiency. So, too, is the journey of the buyer or tenant, who currently views an average of between 12 and 15 properties before finding their next home. There really must be a better way to market property.
